Thursday, 29 November 2012

Our music video Vs. Laura Mulvey

HOW DOES THIS APPLY TO LAURA MULVEY'S THEORY?

Since I have previously analysed Laura Mulvey's theory on representation of both men and women, I thought it would be interesting to then analyse our own music video (rough cut) to see if her theory applies. Upon analysis, I discovered that in fact, my group and I have successfully appealed to a wider audience being male through the use of mise en scene particularly through choice of costume which consistents of dresses and applies to the 'glammed up' look. It is fair to say, the body language mainly speaks towards the male audience conveying the female sexuality as seductive and admiring.

Skills Development: Editing skills


Just to gather my thoughts, I feel like I have gained a lot of skills through the editing process within my A2 year in comparison to AS. The main highlights I would like to point out is the importance of using markers and the cutting tool. Without these tools, establishing this music video would be ridiculously challenging, although it is now, it would make things 100% more difficult.

As well as this, I feel like the editing techniques that I have now gained and understood has help me work to my own initiative and the independent learning has strengthened and motivated me to do better to make this music video the best it can be. In addition, even though it was a stressful period, the finished product will hopefully look better than we expected and reach a higher level of interest than aimed for.

Wednesday, 28 November 2012

My Rough Cut Thoughts



Projector Shooting

During the process of editing, we realised that our green screen footage could not be used. We had various reasons for this - our main one being that our artist was very ill on the day, meaning the footage wasn't up to good standards. After a long process of editing, we, as a group realised we needed some new footage, and immediately. What sprung to our minds straight away, was the use of a 'projector' which produces moving images behind our artist whilst we film.

There are many advantages of using the projector to film:
- Quick and easy to use.
- Various backgrounds can be used.
- Quick to find a suitable backdrop which relates to your video.
- Easy to film (projector screens in most classrooms in college).

Due to this, we decided to film right away. The lyrics in our song have strong hints towards a party atmosphere, so we decided to try and find a laser type background, which could represent some sort of club/fun scene.

Below is the sort of background we were looking for (these will be still images) -