Group 28

Friday, 1 February 2013

Farewell

Bye Blogger, it's fair to say I won't miss you.
I hope my hard work culminates in good grades.

Mark

This is the end of my blogging, it has been a long and stressful journey but I managed in the end.
I hope you enjoy my posts and acknowledge all the hard work I have put in, thank you for taking the time to look over my blogs.

ENJOY! and farewell!

Evaluation Question 3

How did you use media technologies in the construction, research, planning and evaluation stages?

USING ADOBE PHOTOSHOP

Creating the logo for front panel work

USING EDITS IN FINAL CUT PRO

Sign Off

This is my final blog. I have put a lot of work into this project and I hope it shows.

Thank you,

Sylvie Wilcock

Evaluation - Question 3

As the videos in the power point aren't playing, I'm going to put them down here to be watched:

Video for slide named 'Construction' -

Video for slide named 'Construction 2' -

Video for slide named 'Evaluation' -

Evaluation - Question 4

28. Katie Kensit, Mark Mouna, Sylvie Wilcock, Zubier Bheekharry from 283goswell on Vimeo.

Above is our final video, which is now on 'vimeo'. On vimeo it hasn't got any comments as of yet, so I am unable to derive any conclusions from this side of the feedback.

Below, are two videos from outside of the cinema, after the screening.

The first video, the main thing I learned was that planning is vital in making a music video. The person I was interviewing said he like the scenery of the video and where it was set. This made me happy as we took a lot of time and consideration into this, phoning various venues and also visiting them.

The second video (below) had a lot more information in it that allowed me to understand what we did well and what we did not so well. I asked the question "what was your favourite part of the video?" and it was easy to tell theirs was when the camera spun around in relation to the music. 'The ceiling's spinning round' was the lyric, so we attempted to follow this lyric. It taught me that using filming techniques to go with the lyrics is a great idea, and that it can really help the audience delve further into the video.

I then asked "If we had the exact same footage, but were to start editing again, what could we do differently?" to which I had great answers.

1. Less shots of her near the brick wall.

This was a good answer in my opinion, as it's exactly what I would do myself. It taught me that within a video you shouldn't have too much of one background, and it's something I'd do differently given the opportunity.

2. More camera movement.

This is something we realised as a group we didn't have a enough of when we began editing. It taught me that you should have a set amount of 'still' shots with the camera, and the rest should involve movement, as it helps engage the audience, whilst also keeping the video a lot more entertaining.

Now, I ask myself if the audience reaction makes me look at my video in a different light.

The simple answer is, yes. This is because I didn't notice a lot of these things during editing as time certainly wasn't on our side.The good things that were pointed out makes me proud of the video, but the improvements suggested definitely make me want to go back and edit, to get the video to a much higher level.

Finally, a short vlog from me on the audience reaction in the cinema:

Evaluation - Question 2

I have interviewed a fellow student and asked them to give their thoughts on the effectiveness of the combination of my video and my ancillary work:

From this video I am able to see that it is easy to link my ancillary work and video. It tells me that the effectiveness is of a good standard, and people can clearly understand both are from the same artist, promoting her music.

At the start of this project, our group identified our target audience primarily as teenage girls. I believe my ancillary texts are extremely attractive to them and this is for many reasons.

1. The use of 'Kiss FM' to rate the album attracts anyone who finds the radio station good, which is a radio station that largely attracts our target audience.
2. The smile used on each picture is extremely welcoming to any potential customers or fans.
3. The font type and colour is what some may call 'girly', which in turn attract the audience that we have identified. The use of the colour red on a grey background also enables it to thoroughly stand out.

Thursday, 31 January 2013

Evaluation Question 4

What have you learned from your audience feedback?

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

In order for a music video to become successful, it is vital to highlight clear visual links between it and it's own ancillary products being the digipak and advertisment. To begin with, the first step in creating my ancillary work was the production of my front/back panels for my album cover of Sylvie Gray. Like the video itself, it is vibrant, edgy and feminine which is what myself and my group hoped to achieve for our artist's most critical consumers, their target audience. As for the artists image, their appearance plays a vital role in selling their music to their fans. We kept the image of Sylvie Gray from the video into the ancillary products in order to create a 'signature look' for herself making her appearance as a pop artist more noticable and above all distinct. Through the concept of keeping a 'signature look', it allows the artist to sell themselves and become recognised within the music industry for their sense of physical attraction i.e. dresses and bangs (hairstyle).

Examples from video below:

Moreover, the most clear visual link for my group's music video and my ancillary products would be the image selling for the artist.


The key item of clothing would be the distinctive shoes Sylvie is wearing in both the album cover photos as well as in the music video itself. This shows a strong link to the artist herself linking back to the idea of a 'signature look'.

As for the advertisement and digipak, the similarities between both are significant. Parallel to the font styles, I made sure that the font style of 'Edo SZ' was used throughout both ancillary products. It is vital that I kept the font style consistent for the audiences to witness Sylvie Gray as the artist she is.

HOW SUCCESSFUL DO YOU THINK YOUR ANCILLARY TEXTS ARE?

The strongest factor of my ancillary work would be the distinct link between both digipak and advertisement through the creation of the artist's logo. The theme of black, gray and hues of red appears to be a simultaneous with both products. The image selection worked particularly well as the clothing of the red rose dress and graphics of the cross 'x' link together as well as the music video as a similar colour scheme was used throughout the segment. The distinction of the artists image with the use of dresses are both incorporated in the music video and the digipak itself. Linking back to the 'signature look' for my chosen artist, I believe this has benefitted the relation between all three products. The symbolism of Sylvie's dress displays the femininity of her image and ultimately appeals to her target audience of young teenage girls aged between 16-19.

DOES YOUR ANCILLARY PRODUCTS APPEAL TO YOUR TARGET AUDIENCE?

Through the use of creating a distinctive look being achieved through the use of mise en scene, (dresses) she is easily recognisable for her target audience. The same concept is applied to the advertisement and digipak, my group decided on keeping her image simple and the image selection is highlighted with the same requirement of poses (looking down, smiling). Moreover, the logo holds a strong representation of who Sylvie Gray is, her 'rebellious' persona is emphasised through the text with its raw, edgy feel. Thus, her image presents a strong parallel to her target audience and her the advantage to be recognisable within the music industry.