Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

In order for a music video to become successful, it is vital to highlight clear visual links between it and it's own ancillary products being the digipak and advertisment.  To begin with, the first step in creating my ancillary work was the production of my front/back panels for my album cover of Sylvie Gray. Like the video itself, it is vibrant, edgy and feminine which is what myself and my group hoped to achieve for our artist's most critical consumers, their target audience. As for the artists image, their appearance plays a vital role in selling their music to their fans. We kept the image of Sylvie Gray from the video into the ancillary products in order  to create a 'signature look' for herself making her appearance as a pop artist more noticable and above all distinct. Through the concept of keeping a 'signature look', it allows the artist to sell themselves and become recognised within the music industry for their sense of physical attraction i.e. dresses and bangs (hairstyle).

Examples from video below:

 Moreover, the most clear visual link for my group's music video and my ancillary products would be the image selling for the artist.

The key item of clothing would be the distinctive shoes Sylvie is wearing in both the album cover photos as well as in the music video itself. This shows a strong link to the artist herself linking back to the idea of a 'signature look'.

As for the advertisement and digipak, the similarities between both are significant. Parallel to the font styles, I made sure that the font style of 'Edo SZ' was used throughout both ancillary products. It is vital that I kept the font style consistent for the audiences to witness Sylvie Gray as the artist she is.

HOW SUCCESSFUL DO YOU THINK YOUR ANCILLARY TEXTS ARE?

The strongest factor of my ancillary work would be the distinct link between both digipak and advertisement through the creation of the artist's logo. The theme of black, gray and hues of red appears to be a simultaneous with both products. The image selection worked particularly well as the clothing of the red rose dress and graphics of the cross 'x' link together as well as the music video as a similar colour scheme was used throughout the segment. The distinction of the artists image with the use of dresses are both incorporated in the music video and the digipak itself. Linking back to the 'signature look' for my chosen artist, I believe this has benefitted the relation between all three products. The symbolism of Sylvie's dress displays the femininity of her image and ultimately appeals to her target audience of young teenage girls aged between 16-19. 

DOES YOUR ANCILLARY PRODUCTS APPEAL TO YOUR TARGET AUDIENCE?

Through the use of creating a distinctive look being achieved through the use of mise en scene, (dresses) she is easily recognisable for her target audience. The same concept is applied to the advertisement and digipak, my group decided on keeping her image simple and the image selection is highlighted with the same requirement of poses (looking down, smiling). Moreover,  the logo holds a strong representation of who Sylvie Gray is, her 'rebellious' persona is emphasised through the text with its raw, edgy feel. Thus, her image presents a strong parallel to her target audience and her the advantage to be recognisable within the music industry.