As the song for our music video was a very up-beat tempo, we wanted to ensure the video matched this. After the chorus the beat fastens up. Due to this, we felt it would be good to fasten the editing along with this. Here is an example of where the editing in our video matches the beat of the song:
Andrew Goodwin also had his own theory regarding music videos. One idea that came from his theory was the use of 'amplification', which means: new meanings being introduced that do not contradict with the lyrics by adding layers of meanings.
I felt we covered this theory very well, through our use of polaroid photos layering the video midway through the track.
What these polaroid photos do is adding new meanings. They show different sides to the artist, whilst also reflecting the lyrics in the song. In other words - new meanings have been introduced, but whilst being introduced, they do not contradict with the lyrics of the song. Here, you will see some examples:
The picture below is a shot that doesn't feature regularly in the video, but shows a more playful side to Sylvie. The lyrics in the song aren't serious - showing we aren't contradicting the lyrics, but what we have done is show another side to the artist, which may attract the viewers.
As well as that, the picture below resembles this too:
Layered over the over images, it shows the audience that Sylvie loves clothing. The dress resembles the fact that she is out enjoying herself, which is the message that the song is putting across.
There were various videos that influenced goings on in our own video. A main one was at the start of Pixie Lott's song - 'Boys and Girls'. Take a look:
The shot is at the start of her video, and shows just her legs walking in. We took great inspiration from this as we felt it mystifies the audience from the start, leaving them in the realm of unknown. It gives the video the extra jest of surprise, adding a lot more meaning. The audience want a glimpse of the artist. Here, you will see two still images, one from our video, and one from Pixie Lott's, which show the similarities between the two shots:
Pixie's video:
Our video:
It's easy to see the similarities. I feel we did a good job in finding the right video to be inspired by.
Creating a Digipak after our video was a lot more difficult than anticipated. There were a lot of conventions which needed to be taken into consideration. Practically all Digipak's are in colour, but i desperately wanted mine to be in black and white. In the end, I decided to do this, challenging the convention of a lot of Digipak's.
Small vlog describing this:
Below is the 'Rockferry' album cover by Duffy which I described in the vlog above as an inspiration:
Below, you are able to see my Digpak, and the resemblance in colour:
Just like Duffy's 'Rockferry', I kept it simple. The image of the artist is in black white. Despite Duffy's having a real background which has been transformed into black and white, I simple made mine have a grey background, which enabled the colour scheme to match, whilst also looking how I anticipated. One difference between mine and Duffy's front covers are the use of font and it's colour. Duffy's is in a white font, which in my opinion, doesn't enable the words to stand out clearly, especially the album name 'Rockferry'. Because of this, I decided to have my font in red, which I thought meant the words stood out a lot more. I now know I was right. Looking at the two, it's clear that the red font stands out a lot more, thus attracting people looking to buy.
At the start of our ancillary work, I made a 'prezi' listing the 'do's' and 'don'ts' of design work. I followed these to great accord, which is what helped me create successful products.
An example of this, is something listed on 'don'ts' which was - 'don't feel you need a separate photo on each panel.'
I only used photos that were needed. For example, the front and back of my Digipak only had one photo. This photo was placed on the front, which is what attracts people's attention in shops. On the back I didn't have a photo, yet focused more on the song listing, and also the small text at the bottom warning people over copyright. I also let them know which label she is signed too.
Here:
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