In class we had a thorough conversation on 'the importance and function of digipaks to the music industry' and what popped up was very helpful indeed.
We started off with the question - 'what is a digipak?' and within discussion we came up with two good answers to sum it up. These were:
- A modern approach to CD packaging.
- Allows for inclusion of more information about a band/artist.
We then moved on to the question - 'why are digipak cases still used, given the drop in sales?' to which we came up with the answers:
- Makes the fans feel a lot more special.
- Gives fans a chance to remember why they liked the artist in years to come.
- The artwork is needed for downloads.
- The artwork can be used as an advertisement.
Finally, we encountered the question: 'how important are the ancillary products to the artist and the industry?' to which we answered:
- Promotes the music and image of the artist.
- Makes money.
- A way of connecting with the fans.
- Helps sell the label (which in turn makes revenue).
Doing this activity in class was extremely benificial in my thought process behind my owm digipak. It made me think more about my artist and who her fan base would be, in turn allowing me to base it on atteacting them.
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