Why are digipaks still used despite the drop in sales?
Although there has been a massive drop in sales for digipaks, record labels are still creating digipaks for albums. There a several reason for this. For instance, the artwork is needed for download. Also digipaks are a keepsake for serious fans. This makes fans feel more 'special'
How important are the ancillary products to the artist and the industry?
These ancillary products are important as they help make the artist more revenue. Since they artist have to pay back the record label for producing the video, a lot is taken from what they make from tours and other public interactions, so these artwork helps them to increase their income. These are also crucial as they help sell the record label itself.
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