Brief overview of 'Do's' and 'Don'ts' of design work
Ancillary products are useful to promote artist but in or order for them to work successfully they should follow conventions so that they appeal to the intended audience. The following is a brief overview of the do's and don'ts' of ancillary products.
Do's:
- Clear font
- Appropriate sizes for images and fonts
- follow genre conventions
- be clear from a distance
- 3 colour rules for images, fonts and background
- Appropriate barcode, date, copyright, titles, artist name
Don'ts:
- Stretch images so they don't come out of focus
- Use unnecessary effects. Effect must suit the genre
- Place texts across the artist's face
- Use a font because the individual likes it
Personally I do not like this digipak of Olly Murs because the back panel has a font which is hard to read however the front panel is effectively attractive. Though it's busy and have lots going on, i can clearly see the artist's name and the album title. Using a clear black colour fonts really brought attention to the texts and the positioning of Olly Murs is also effective. This medium shot of him would stand out in shops and attract his audience.
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