This digipak cover is for the the album Turn It Up by the original artist Pixie Lott. I really like this because it is very simple yet so effective. The front panel has a medium close up Pixie's face which automatically attracts the fans' attention. The font is in white and at the bottom of the screen and not obstructing her face, following conventions of a digipak already. To add to her personality and style, they've used mise en scene carefully here by adding a rose necklace and also played with hair and make up. Her blonde hair stands out which is what fans would want, Pixie Lott looking her best.
The back panel corresponds to the front one in terms of colour. They've kept the grey-ish white colour and but changed the font colour. I think this works well as it doesn't make the front and back panel look the same. The shot used here is of a slanted stylish yet seductive position of Pixie. This is effective as it will attract both males and females audience.
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