Sunday, 9 December 2012

Ancillary Planning: Digipak Analysis

Here are three example of digipaks:


Katy Perry
This digipak follows the codes and conventions necessary to create a successful product. It has the artist as the main focus on the front panel. This image can also be linked to Katy Perry's music video for 'California Gurls' which appears on the album. The name of the artist is the largest, most obvious piece of text on the cover, with the album name appearing slightly smaller. One down side of this digipak in my opinion is the difficult to read font used for the album name. Only three colours are used throughout the artwork which works well. The inside panel includes more photos of the artist with the ongoing theme of clouds and heaven. The appearance of sweets also links back to the video for 'California Gurls' which was in it's own right a successful product. The back panel includes the track list which is written fairly clearly. The record label and other companies involved would be mentioned on the back and a bar code is visible. All in all, this digipak follows the codes and conventions for a pop genre digipak fairly closely.




Ke$ha
I am less fond of this example. Some conventions are followed with the artist appearing most prominently, and the name of the artist being the clearest thing on the cover. However, the inside panels are extremely busy with several different pictures of the artist on what appears to be different occasions being paired with very small wording of which is most likely lyrics. However, the nebula theme is consistant throughout, as is the ripped quality. On the back panel, yet another picture of the artists can be seen. In my opinion, it's overkill and I would like to avoid this when making my own product.



Rihanna
This is an example of how a digipak and advert link closely with each other. Rihanna's 'Loud' digipak features a close up of the singer, with red being the prominent colour and roses featuring heavily (linking to her 'Only Girl In The World' video). The font is clear and simple and the same throughout. This is mirrored in the advert as the image used is the same as the image on the album cover. The font is also the same. This essentially morphs the album into an advert to be used in magazines and on public transport etc. The release date is clear and previously released songs are mentioned on the advert alerting existing fans and fans of the song of when it is available to buy. This links the album, advert and music video as a single product. This is what I must aim to do during my ancillary work.

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