Research: Andrew Goodwin's Theory

•  Music videos do not necessarily follow a film like structure
•   They don’t need to include a chronological beginning, middle and end
•   Music videos include the artist as both the narrator and the character
•  The singer often looks directly at the camera to include the audience
•  Repetition is used to represent verses and chorus’
•  They are edited to the beat of the song
•  Reflect song – builds to a climax/constant repetition, fades away

Music videos can be placed into three categories based on their narrative structure:

Illustration

Videos tell the story of the song, sticking closely to lyrics, often using dance

e.g The Script – The Man Who Can’t Be Moved

Amplification

Videos don’t contradict lyrics but don’t follow as closely. Add new layers of meaning

e.g Justin Timberlake – What Goes Around

Disjuncture

Lyrics and video share little meaning or contradict eachother

e.g McFly – Room On The 3^rd Floor

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