ANDREW GOODWIN
Andrew Goodwin's theory believed three particular factors that music videos catergorise in, these three are:
- Illustration is where the video allows the viewer to grasp the intention of telling a story from the lyrics. The genre of dance is particular used to emphasise the emotion within the song.
FOUNDATIONS OF WAYNE - STACY'S MOM
- Amplification is where the video adds and suggests new meanings that instead of contradicting, it introduces new aspects of meaning.
BLACK EYED PEAS - WHERE IS THE LOVE?
- Disjuncture is where there is not an established connection with the lyrics from the song but in fact does the opposite to Illustration and contradicts the lyrics.
KANYE WEST - LOVE LOCKDOWN
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