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Andrew Goodwin identifies five key aspects of music videos that the audience should look out for, which are:
- Thought beats (seeing the sound)
- Narrative and Performance
- The star image
- Relation of visuals to a song
- Technical aspects of a music video
Music videos can be placed into three categories based on their narrative structure:
for instance “Fireflies” by Owl City. Whenever the singer
sings the part “Fireflies”, the word itself appears on a
gadget.
Amplification - refers to new meanings being introduced
that do not contradict with the lyrics by adding layers of
meanings. 'K Koke - Nobody But Us' does this very well.
Disjuncture - when the songs meaning is completely
ignored and a whole new set of meanings are introduced, an
example of this could be “Bad Romance” by Lady Gaga, as
the entire music video contradicts the lyrics.
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