Monday, 24 September 2012

Research: Carol Vernallis’s Theory


  •           Editing in music videos is much more obvious
  •           Cuts to the beat of the music
  •           Usual editing rules don’t apply
  •           Draws attention to what is on the screen
  •           Draws attention to artist
  •           Special effects are obvious and frequent
  •           Jump cuts are often used
  •           Base tracks
  •           Camera moves in time with music

e  E.g Jessie J - Price Tag

    

   Maroon 5 - One More Night

     

    Jamie T - Sticks N Stones










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