Research: Purpose of A Music Video

Music videos are promotional tools for the featured artist. They integrate a song with imagery to tell the story of the song or simply to represent the artist's image. By ensuring the promotion of the artist, record companies can generate interest and make a profit from the sale of music.

Videos such as this one are cheap to make, generating more profit for both the record label and the artist, whilst simultaneously promoting the image of the band.

Bigger budget videos are reserved for artist's that have already made a name for themselves. With an existing fan base the record company can be confident of making a profit despite spending so much on the video.