Monday, 8 October 2012

Planning: Audience

Our 'average audience member'

Indigo Lay 
She is 18 and lives in London - a flat near Oxford Street












She will be of a caucasion ethnicity, and works in her local 'Topshop' on Oxford Street.

All groceries are bought from Asda, although she regularly visits Waitrose in order to buy lunch at work.

In her spare time, Indigo loves to sing, dance and party. She constantly goes out with mates on weekends, looking for different places on each occasion. 

Indigo reads 'The Sun' and 'OK Magazine' 

She gets a lot of her clothes from Topshop due to the discount she gets for working there. A lot of her other clothes come from places such as 'Asos' and 'River Island'

Fanta fruit twist is a favourite drink of Indigo's, although on nights out she enjoys wine and champagne. 


















Indigo doesn't use much transport due to the fact she can walk to work, but on the odd occasion she takes the bus. On weekends she is more cash driven, and uses a cab a lot. 

Her phone is a Blackberry, and she is non-stop using 'BBM', along with this, Indigo has a pink iPod shuffle, which she brings with her everywhere she goes.

Her favourite holiday destination would be somewhere very hot. Not somewhere obvious such as Spain, but a more discrete country such as Turkey.

She likes this genre because it replicates her life in many ways. Having fun, partying, always on the go. It appeals to her also because she loves an upbeat tempo on the music, and this is what it gives her. 

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