The header of the website immediately promotes her image as work from the album cover is used. The layout and font of the text is also the same as it is on the album. The links are easily accessible and allow the site to be split into sections for ease of use.
The website features a blog written by Pixie that can be read by fans. This is engaging and helps fans to keep up and feel involved with Pixie's work. It also helps create her image as a fashion conscious young female and targets the more fashion forward audience.
On multiple pages a Facebook comment box is visible. This means that followers of the singer can converse and discuss Pixie directly with like minded fans. It gives the site a social aspect and keeps it modern and up to date.
The 'Live' page of the website allows fans to see when and where Pixie is performing and gives information about where to buy tickets.
All of Pixie's albums and singles can be found in one place. This shows how she's kept a similar image throughout her career which is interesting to note. All of the singles feature similar artwork as the album they are released from which gives it a running theme and familiar feeling. This will be important when we produce our ancillary work.
Videos are featured on the website which gives it another platform and adds to it's interactivity. Fans can watch extra videos besides the music videos and feel closer and more connected to the artist.
Photo albums have a similar affect. They allow the audience to see more of the artist and help create her image as a glamourous fashionista
Fans can sign up to receive a newsletter which includes them in upcoming events and makes them feel as though they are receiving exclusive information.
The forum is very important in bringing her fans closer to her as they can freely discuss events, music and the artist herself. It is obviously very popular and shows how large a fanbase Pixie actually has.
The merchandise page allows fans to purchase all kinds of Pixie Lott items including albums and singles. It's somewhere to buy music and anything fans feel they need to show their support and love for the artist
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